March 25, 2019
A survey* of 2,000 US consumers finds 9 out of 10 consumers want to send and receive text messages from businesses marking a major shift in consumer preference since email dominated direct mail and telemarketing. The report found that the average consumer sends 3 messages per hour making native SMS text messaging the most used and preferred communication channel today.
The shift in consumer preference from email and voice calls to text messaging creates a major opportunity for marketers and businesses of all types. The advantages of SMS include consumer familiarity, message threading for context and continuity, 90%+ open rates thanks to SMS notifications and a new conversational and fun channel to communicate with your customers.
Businesses of all types can add text message marketing to their marketing strategy and the team at Obeo is here to help!