Survey finds 9 out 10 consumers want to text message with businesses

Consumer preferences are shifting. Consumers prefer texting with their favorite brands to sending and receiving email.

March 25, 2019

A survey* of 2,000 US consumers finds 9 out of 10 consumers want to send and receive text messages from businesses marking a major shift in consumer preference since email dominated direct mail and telemarketing. The report found that the average consumer sends 3 messages per hour making native SMS text messaging the most used and preferred communication channel today.

The shift in consumer preference from email and voice calls to text messaging creates a major opportunity for marketers and businesses of all types. The advantages of SMS include consumer familiarity, message threading for context and continuity, 90%+ open rates thanks to SMS notifications and a new conversational and fun channel to communicate with your customers.

Businesses of all types can add text message marketing to their marketing strategy and the team at Obeo is here to help!

*Global Mobile Messaging Consumer Report. Read the full report here.

Send personalized text messaging marketing campaigns to engage customer and grow your revenue

SMS Text Message Marketing Campaigns

Send personalized bulk text message campaigns based on customer behavior for better engagement rates than email


Automated SMS Text Messages

Send event-triggered text messages with personalized content to improve the customer experience

Send automated and personalized notifications and chat with customers from the same phone number
Win back lost customers with mobile message campaigns

Customer Retention Campaigns

Engage + retain more customers with text messaging retention campaigns for higher lifetime values


Grow Your Business With Text Messaging

Build new text message customer lists + connect your ecommerce store, CRM, ads + apps to grow your business

Integrate your ecommerce store, apps and ads to grow your list
Obeo is designed around one easy to use inbox to manage you customers, campaigns and conversations

One-on-One Messaging

Give your customers a new way to interact with your sales + support teams with text messaging from one shared inbox accessed by unlimited team members


Try it + Love it

Good things happen when you text your customers


Answers to Frequently Asked Questions

You can send and receive text (SMS) and multimedia messages (MMS) like images, gifs and video.
Nope! Paid plans are billed monthly and you can cancel anytime from your dashboard.
Your messages rollover when you upgrade or downgrade your account and your 30-day billing period starts over. Unused messages at the end of the period expire.
Your message total includes sent and received text, image and video messages.
Impossible! We make sure you never go over and you can always upgrade or re-up your current plan during the billing period for more messages. Unused messages rollover when you upgrade.
You can upgrade, downgrade or cancel your subscription from plan settings in your dashboard at anytime. If you upgrade your subscription, your new messages will be available immediately. If you cancel or downgrade your subscription, you have until the next billing date to use your remaining messages. When you cancel, please note that your phone number might be unavailable in the future.